About

Hi, I’m Donatella.

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I help B2B tech and deep-tech companies translate complex innovation into clear marketing strategies, messaging, and campaigns that drive real business growth.

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With experience across SaaS, cybersecurity, and defense industries, I bring both strategic depth and hands-on execution, shaping brand stories, product launches, and go-to-market plans that connect technology with people.

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Before founding DC Marketing, I worked with global organizations and research firms including Ipsos UU, GetWizer, and the University of Haifa, leading projects for brands like Google, Tinder, Johnson & Johnson, Kraft Heinz, and Ferrero.

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I hold a PhD in Economics & Management and completed executive education at The Wharton School, blending analytical thinking with creative marketing execution to deliver measurable results.

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If you’re looking for a marketing partner who understands both the strategy and the day-to-day work it takes to make it happen

Let’s talk.