What I do
POSITIONING THAT CONNECTS. CONTENT THAT ENGAGES. STRATEGIES THAT DRIVE GROWTH.
Demand Generation
Creating campaigns that fuel visibility, generate leads, and move buyers to action.
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SEO content strategy & on-page optimization
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PPC campaigns (Google Ads, LinkedIn Ads)
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Email marketing campaigns & nurture sequences
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Ad copy & creative testing (A/B)
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Campaign tracking, reporting & optimization
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Integrated campaign assets (ads, landing, email)
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Content & Storytelling
Building content that turns complexity into clarity and drives engagement across channels.
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Website & SEO-optimized copy
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Landing pages & conversion-focused assets
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Blog articles & thought leadership pieces
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Customer success stories & case studies
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Product video scripts & explainer content
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Executive LinkedIn ghostwriting & social campaigns
Messaging & Positioning
Crafting narratives that define your brand, sharpen your story, and win your market.
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Value propositions & positioning statements
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Messaging frameworks tailored to product & audience
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Brand storytelling & tone of voice guidelines
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Buyer personas & audience research
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Competitive insights & differentiation
Marketing Strategy
& Enablement
Designing data-driven plans that align teams, accelerate launches, and scale performance.
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Go-to-market strategies & launch planning
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Content strategy & editorial planning
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Sales enablement assets (one-pagers, decks, battlecards)
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Lead generation & pipeline support
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Market research & analysis
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Campaign performance evaluation & insights