top of page
Marketing that Moves the Needle
A look at my work with SaaS & Tech brands — from positioning and messaging to campaigns that fuel adoption and growth.
Thought Leadership Campaign
Thought Leadership Campaign — Cybersecurity for Autonomous Systems
Company: Mobilicom
Sector: B2B Deep Tech — Cybersecurity, Robotics, Autonomous Systems
Role: Product Marketing Manager
Category: Strategic Content & Copywriting
Brief: Created a thought leadership campaign on LinkedIn to position the company as a leading voice in cybersecurity for autonomous systems. The initiative aimed to drive visibility, authority, and engagement with senior decision-makers in defense and industrial markets.
Deliverables:
○ High-impact LinkedIn post copy aligned with broader campaign messaging
○ CTAs crafted to encourage click-throughs and content downloads
Impact:
○ Boosted LinkedIn engagement rates across targeted audiences
○ Increased brand page visits and referral traffic from social
○ Strengthened authority and brand positioning within the defense and industrial ecosystem
Company: Mobilicom
Sector: B2B Deep Tech — Cybersecurity, Robotics, Autonomous Systems
Role: Product Marketing Manager
Category: Strategic Content & Copywriting
Brief: Created a thought leadership campaign on LinkedIn to position the company as a leading voice in cybersecurity for autonomous systems. The initiative aimed to drive visibility, authority, and engagement with senior decision-makers in defense and industrial markets.
Deliverables:
○ High-impact LinkedIn post copy aligned with broader campaign messaging
○ CTAs crafted to encourage click-throughs and content downloads
Impact:
○ Boosted LinkedIn engagement rates across targeted audiences
○ Increased brand page visits and referral traffic from social
○ Strengthened authority and brand positioning within the defense and industrial ecosystem
Digital Awareness Campaign
Integrated Demand Generation Campaign — Cybersecurity Awareness
Company: Mobilicom
Sector: B2B Tech | Cybersecurity for Drones & Robotics
Role: Product Marketing Manager
Category: Demand Generation Campaigns
Brief: Led a multi-channel awareness campaign highlighting the hidden financial risks of cybersecurity failures in autonomous systems. The objective was to position the company as a trusted authority while generating qualified leads through paid media and gated content.
Deliverables:
○ Benefit-driven ad copy and creatives for LinkedIn Ads
○ Google Ads text campaigns targeting high-intent segments
○ SEO-optimized landing page aligned with the “20 Costs to Consider” checklist
○ Fulfillment email sequence to nurture and qualify leads
Impact:
○ Boosted LinkedIn ad engagement within OEMs, UxV operators, and cybersecurity stakeholders
○ Achieved strong landing page conversions across U.S., EU, and Israel
○ Elevated lead quality, driving a measurable increase in pipeline opportunities
Company: Mobilicom
Sector: B2B Tech | Cybersecurity for Drones & Robotics
Role: Product Marketing Manager
Category: Demand Generation Campaigns
Brief: Led a multi-channel awareness campaign highlighting the hidden financial risks of cybersecurity failures in autonomous systems. The objective was to position the company as a trusted authority while generating qualified leads through paid media and gated content.
Deliverables:
○ Benefit-driven ad copy and creatives for LinkedIn Ads
○ Google Ads text campaigns targeting high-intent segments
○ SEO-optimized landing page aligned with the “20 Costs to Consider” checklist
○ Fulfillment email sequence to nurture and qualify leads
Impact:
○ Boosted LinkedIn ad engagement within OEMs, UxV operators, and cybersecurity stakeholders
○ Achieved strong landing page conversions across U.S., EU, and Israel
○ Elevated lead quality, driving a measurable increase in pipeline opportunities
Conversion Landing Page
Conversion-Focused Landing Page — Cybersecurity Solutions
Company: Mobilicom
Sector: B2B Tech — Deep Tech, Robotics & Defense
Role: Product Marketing Manager
Category: Strategic Content & Copywriting
Brief: Developed a strategic landing page to engage high-intent prospects and drive demo sign-ups, while strengthening the company’s online presence. The page was designed with clarity, persuasion, and SEO performance in mind — combining benefit-led messaging, strong CTAs, and a streamlined user flow built for conversion.
Deliverables:
○ Conversion-optimized landing page copy for product education and demo generation
○ Concise, benefit-driven messaging with clear value propositions
○ Strong CTAs placed strategically to guide high-intent users
○ SEO best practices applied to improve organic traffic and discoverability
Impact:
○ Increased lead generation and demo requests from qualified segments
○ Improved engagement and time on page
○ Achieved Google rankings for high-intent product keywords
○ Simplified user journey with optimized CTA placement and layout
Company: Mobilicom
Sector: B2B Tech — Deep Tech, Robotics & Defense
Role: Product Marketing Manager
Category: Strategic Content & Copywriting
Brief: Developed a strategic landing page to engage high-intent prospects and drive demo sign-ups, while strengthening the company’s online presence. The page was designed with clarity, persuasion, and SEO performance in mind — combining benefit-led messaging, strong CTAs, and a streamlined user flow built for conversion.
Deliverables:
○ Conversion-optimized landing page copy for product education and demo generation
○ Concise, benefit-driven messaging with clear value propositions
○ Strong CTAs placed strategically to guide high-intent users
○ SEO best practices applied to improve organic traffic and discoverability
Impact:
○ Increased lead generation and demo requests from qualified segments
○ Improved engagement and time on page
○ Achieved Google rankings for high-intent product keywords
○ Simplified user journey with optimized CTA placement and layout
Product Video Script
Product Explainer Video Script — SaaS Platform
Company: CartGo
Sector: B2B SaaS — Packaging Design Software
Role: Product Marketing Manager
Category: Product Marketing Assets & Storytelling
Brief: Created a concise, feature-driven explainer video script to introduce CartGo’s SaaS solution. The narrative highlighted key product features and customer benefits, reinforcing the platform’s positioning as a category leader while driving demo sign-ups.
Deliverables:
○ Full product explainer script (voice-over + on-screen text)
○ Messaging aligned with brand tone, product strategy, and target audience needs
Impact:
○ Increased video completion rates and demo sign-up intent
○ Strengthened perception of the brand as an innovative SaaS provider
○ Delivered a reusable asset to support sales and marketing campaigns
Company: CartGo
Sector: B2B SaaS — Packaging Design Software
Role: Product Marketing Manager
Category: Product Marketing Assets & Storytelling
Brief: Created a concise, feature-driven explainer video script to introduce CartGo’s SaaS solution. The narrative highlighted key product features and customer benefits, reinforcing the platform’s positioning as a category leader while driving demo sign-ups.
Deliverables:
○ Full product explainer script (voice-over + on-screen text)
○ Messaging aligned with brand tone, product strategy, and target audience needs
Impact:
○ Increased video completion rates and demo sign-up intent
○ Strengthened perception of the brand as an innovative SaaS provider
○ Delivered a reusable asset to support sales and marketing campaigns
Website UX & Content Writing
Strategic Content & UX Copy — SaaS Platform
Company: CartGo
Sector: B2B SaaS — Packaging Design Software
Role: Content Lead
Category: Strategic Content & Copywriting
Brief: Developed a content and UX copy framework to position the platform as a market leader in packaging design software. The goal was to strengthen value communication, improve onboarding effectiveness, and boost overall user engagement.
Deliverables:
○ UX-driven website content for homepage and key product sections
○ Value proposition headlines and feature copy for modules (OneUp Construction, Layout, Die)
○ SEO-optimized messaging for clarity and discoverability
Impact:
○ Increased website conversion rates by 25% within the first month
○ Improved user engagement with a 30% lift in page interaction
○ Strengthened market positioning through clearer, benefit-led messaging
Company: CartGo
Sector: B2B SaaS — Packaging Design Software
Role: Content Lead
Category: Strategic Content & Copywriting
Brief: Developed a content and UX copy framework to position the platform as a market leader in packaging design software. The goal was to strengthen value communication, improve onboarding effectiveness, and boost overall user engagement.
Deliverables:
○ UX-driven website content for homepage and key product sections
○ Value proposition headlines and feature copy for modules (OneUp Construction, Layout, Die)
○ SEO-optimized messaging for clarity and discoverability
Impact:
○ Increased website conversion rates by 25% within the first month
○ Improved user engagement with a 30% lift in page interaction
○ Strengthened market positioning through clearer, benefit-led messaging
Product Pages SEO Optimization
Website & SEO Optimization — Cybersecurity Solutions
Company: Mobilicom
Sector: B2B Tech — Cybersecurity, Drones & Robotics
Role: Content Lead
Category: SEO & Digital Campaigns
Brief: Optimized website copy for product archives and product family pages, with the goal of boosting SEO visibility, enhancing clarity, and supporting lead generation for Mobilicom’s cybersecurity and autonomous systems solutions.
Deliverables:
○ SEO-optimized copy for Applications and Products archive pages
○ Content refresh for SkyHopper and MCU Mesh Networking product families
○ Structured CTAs and conversion-focused messaging across core pages
Impact:
○ Improved keyword rankings across high-value product categories
○ Increased engagement and time on page within product sections
○ Strengthened SEO foundation to support inbound marketing and sales initiatives
Company: Mobilicom
Sector: B2B Tech — Cybersecurity, Drones & Robotics
Role: Content Lead
Category: SEO & Digital Campaigns
Brief: Optimized website copy for product archives and product family pages, with the goal of boosting SEO visibility, enhancing clarity, and supporting lead generation for Mobilicom’s cybersecurity and autonomous systems solutions.
Deliverables:
○ SEO-optimized copy for Applications and Products archive pages
○ Content refresh for SkyHopper and MCU Mesh Networking product families
○ Structured CTAs and conversion-focused messaging across core pages
Impact:
○ Improved keyword rankings across high-value product categories
○ Increased engagement and time on page within product sections
○ Strengthened SEO foundation to support inbound marketing and sales initiatives
Product Message Framework
Strategic Messaging Framework — SaaS Platform
Company: CartGo
Sector: B2B SaaS — Packaging Design Software
Role: Product Marketing Manager
Category: Brand Messaging & Positioning
Brief: Developed a strategic messaging framework for a SaaS packaging design platform to strengthen market positioning. The project focused on defining value propositions, establishing tone of voice, and ensuring consistent communication across website, product pages, and marketing assets.
Deliverables:
○ Comprehensive brand messaging framework
○ Value proposition statements tailored to key audiences
○ Tone of voice guidelines to support consistent communication
Impact
○ Improved brand consistency across web, product, and marketing assets
○ Enhanced clarity and differentiation in a competitive SaaS category
○ Positioned the platform more strongly as a market leader in packaging design software
Company: CartGo
Sector: B2B SaaS — Packaging Design Software
Role: Product Marketing Manager
Category: Brand Messaging & Positioning
Brief: Developed a strategic messaging framework for a SaaS packaging design platform to strengthen market positioning. The project focused on defining value propositions, establishing tone of voice, and ensuring consistent communication across website, product pages, and marketing assets.
Deliverables:
○ Comprehensive brand messaging framework
○ Value proposition statements tailored to key audiences
○ Tone of voice guidelines to support consistent communication
Impact
○ Improved brand consistency across web, product, and marketing assets
○ Enhanced clarity and differentiation in a competitive SaaS category
○ Positioned the platform more strongly as a market leader in packaging design software
Client Storytelling
Customer Success Story — B2B SaaS
Sector: B2B SaaS
Role: Product Marketing Manager
Category: Content Strategy & Creation
Brief: Researched, structured, and wrote a confidential customer success story designed to highlight measurable client outcomes and support inbound marketing as well as lead generation.
Deliverables:
○ Full case study narrative (Challenge, Solution, Results)
○ Customer interview and insight extraction
○ Content aligned with brand voice and SEO goals
Impact:
○ Strengthened brand authority in a competitive SaaS vertical
○ Improved lead quality and inbound engagement from organic channels
○ Supported a 25% increase in qualified demo requests following publication
Note: Due to NDA restrictions, project details and visuals cannot be publicly disclosed.
Sector: B2B SaaS
Role: Product Marketing Manager
Category: Content Strategy & Creation
Brief: Researched, structured, and wrote a confidential customer success story designed to highlight measurable client outcomes and support inbound marketing as well as lead generation.
Deliverables:
○ Full case study narrative (Challenge, Solution, Results)
○ Customer interview and insight extraction
○ Content aligned with brand voice and SEO goals
Impact:
○ Strengthened brand authority in a competitive SaaS vertical
○ Improved lead quality and inbound engagement from organic channels
○ Supported a 25% increase in qualified demo requests following publication
Note: Due to NDA restrictions, project details and visuals cannot be publicly disclosed.
Prefer Notion?
For a different view, explore my Notion portfolio — a streamlined collection of selected projects, organized for quick browsing.
bottom of page