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Client Storytelling
Project type
Customer Success Case Study Strategy and Content Creation
Date
May 2024
Role
Freelance B2B Content Strategist
Customer Success Story — B2B SaaS
Sector: B2B SaaS
Role: Product Marketing Manager
Category: Content Strategy & Creation
Brief: Researched, structured, and wrote a confidential customer success story designed to highlight measurable client outcomes and support inbound marketing as well as lead generation.
Deliverables:
○ Full case study narrative (Challenge, Solution, Results)
○ Customer interview and insight extraction
○ Content aligned with brand voice and SEO goals
Impact:
○ Strengthened brand authority in a competitive SaaS vertical
○ Improved lead quality and inbound engagement from organic channels
○ Supported a 25% increase in qualified demo requests following publication
Note: Due to NDA restrictions, project details and visuals cannot be publicly disclosed.
