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Product Message Framework
Project Type
Messaging Strategy and Brand Positioning
Date
February 2025
Role
Freelance Messaging & Content Consultant
Strategic Messaging Framework — SaaS Platform
Company: CartGo
Sector: B2B SaaS — Packaging Design Software
Role: Product Marketing Manager
Category: Brand Messaging & Positioning
Brief: Developed a strategic messaging framework for a SaaS packaging design platform to strengthen market positioning. The project focused on defining value propositions, establishing tone of voice, and ensuring consistent communication across website, product pages, and marketing assets.
Deliverables:
○ Comprehensive brand messaging framework
○ Value proposition statements tailored to key audiences
○ Tone of voice guidelines to support consistent communication
Impact
○ Improved brand consistency across web, product, and marketing assets
○ Enhanced clarity and differentiation in a competitive SaaS category
○ Positioned the platform more strongly as a market leader in packaging design software
