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Website UX & Content Writing
Project Type
UX Writing & Strategic Copy
Date
May 2024
Role
Freelance Content Writer
Strategic Content & UX Copy — SaaS Platform
Company: CartGo
Sector: B2B SaaS — Packaging Design Software
Role: Content Lead
Category: Strategic Content & Copywriting
Brief: Developed a content and UX copy framework to position the platform as a market leader in packaging design software. The goal was to strengthen value communication, improve onboarding effectiveness, and boost overall user engagement.
Deliverables:
○ UX-driven website content for homepage and key product sections
○ Value proposition headlines and feature copy for modules (OneUp Construction, Layout, Die)
○ SEO-optimized messaging for clarity and discoverability
Impact:
○ Increased website conversion rates by 25% within the first month
○ Improved user engagement with a 30% lift in page interaction
○ Strengthened market positioning through clearer, benefit-led messaging
